Contextual Advertising (PPC)
Contextual Advertising is a type of online advertising in which an advertisement is displayed in accordance with the content chosen by the audience, place, time, or another context of Internet pages.
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Contextual Advertising acts selectively and is displayed to website visitors whose area of interest potentially coincides/overlaps with the subject of the advertised product or service, the target audience, which increases the likelihood of their response to advertising.
Its main goal is to attract targeted traffic to the site, which will be converted into customers.
The effectiveness of the placement of contextual advertising is high, because it allows you to highlight your target audience and show them your product or service.
Benefits of Contextual Advertising:
- Rapid traffic growth
- Generation of leads
- Increasing brand awareness
- Income growth
There are various types of PPC marketing campaigns that can help you grow your online presence and promote your services to the right audience.
There are different types of pay-per-click ads available depending on your goals:
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Display advertising
Placing banners, text ads, and video ads on tens of thousands of websites -
Search advertising
An ad is shown in search results when the user's search query matches the display settings.
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Remarketing
A way to attract attention and return a user who has already visited the site. -
Google Shopping
This is a special type of online store advertising campaign that brings in significantly more sales compared to regular search campaigns.
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Video advertising on YouTube
A fast and effective way to expand your potential audience and attract buyers, increase awareness and strengthen your brand reputation. Our experts know exactly how to set up contextual advertising that meets the needs of your business.